outbound.md

We send the DMs. You take the calls.

outbound.md builds an AI-scored list of your exact buyers, runs outreach from your LinkedIn account, and writes everything for $600 a month. You answer the warm replies.

Get started Book a 15-min call

3-month minimum · cancel anytime after · you keep everything we build

0+
connection requests sent
0%
avg. reply rate
0+
conversations started

# across 20+ real builds — each run from a single LinkedIn seat

## The problem

You already know LinkedIn outbound works. That's not the problem.

The problem is actually doing it. Whether you're a founder hunting beta users or a consultant who needs two more clients, your options today are both bad:

Option A: DIY

Do it yourself, eventually, someday

Hours of scraping, list-cleaning, copywriting, sending, and follow-up — every single week. It's real work, which is exactly why it keeps losing to the work that pays the bills. So it never happens.

Option B: Agency

Pay an agency $2–5K/mo to spray your market

Most agencies blast 1,000 strangers, call it targeting, and pitch in message one. You pay enterprise prices to have your name attached to junk outreach in the exact market you sell into.

## How it works

Four steps. One of them is yours.

Your part: a 30-minute kickoff, approve the copy, and answer replies. That's the whole job.

01

ICP interview

A short kickoff call to define exactly who you sell to — titles, industries, company size, geography, and what a dream customer actually looks like. This is the 30 minutes you owe us.

02

AI-engineered list building

We scrape thousands of LinkedIn profiles matching structured filters, then an AI model reads every single profile and scores it 0–100 against your ideal customer. Only profiles above the quality bar make the list. Most agencies send to everyone; we delete two-thirds of the list before sending anything.

03

Campaign + copy

We set up the automation on your LinkedIn seat and write the connection and message sequences in your voice — you approve every word before launch. Sequences are deliberately human: view profile → like a recent post → connection request → short, casual opener. No pitch-slapping.

04

Launch + ongoing management

We run sends at safe, human-like limits (~25–40 connection requests a day), monitor accept and reply rates, rotate targeting and copy, and top up your list monthly. Warm replies land in your LinkedIn inbox — you take it from there.

## Why this works

The boring reasons the numbers are good

AI-scored lists, not spray lists

Every profile gets read and scored before it earns a message. Quality over volume isn't a slogan here — it's a deletion policy.

Runs on your account

Outreach comes from you, at human-safe limits (~25–40 invites a day). No burner profiles, no rented domains, no weird "SDR" nobody's heard of.

You answer replies — that's the feature

Buyers can smell an agency answering DMs. A reply from the actual founder converts. That's not a limitation of the service; it's why the numbers work.

No lock-in

The lists, the copy, the campaign setup — all yours, forever. If you leave, you leave with a working outbound system, not a hostage situation.

## Results

Real numbers, anonymized clients

Two builds, each run from a single LinkedIn seat. No client names — their pipelines, their privacy.

CASE STUDY A

Solo SaaS founder, one LinkedIn seat

A solo founder launching a new product needed beta users and had zero time for outbound. We built four ICP-segmented lists (2,500 leads), wrote her sequences, and ran campaigns from her single LinkedIn account.

53%
accept rate on cold connection requests — roughly double the industry benchmark
877
connection requests sent
461
accepted
191
conversations started
108
auto-tagged "interested"

First accepts landed within 48 hours of launch.

CASE STUDY B

Our own pipeline

We run the same system on ourselves — we'd be embarrassed not to. Every number below is from one LinkedIn seat, three campaigns.

3,744
connection requests sent
1,722
accepted — 46% accept rate
696
replies
38%
message reply rate
"Curious to learn more. Can carve out some time next week."
— regional director of operations, property management group · lead-scored 0.98 by our system

That reply became a discovery call with their leadership.

## Pricing

Yes, six hundred.

We automated the expensive parts, not the quality.

$600/month

3-month minimum · month-to-month after · cancel anytime after

Doesn't include the outreach platform (HeyReach, billed to you directly by the platform, $79/mo). We're telling you now because surprise line items are gross.

What's included

  • +ICP definition (the 30-min kickoff)
  • +AI-scored list building, topped up monthly
  • +Campaign setup on your LinkedIn seat
  • +All sequence copywriting, approved by you
  • +Launch, ongoing monitoring & optimization
  • +Monthly performance recap

What's not

  • –Reply handling — you answer your own replies. On purpose. Buyers reply to founders, not agencies. It's why the numbers are good.
  • –The platform subscription (HeyReach, $79/mo, billed directly)
  • –LinkedIn Premium or Sales Navigator Not required — our method doesn't need Sales Nav.
Get started Book a 15-min call

3-month minimum · cancel anytime after · you keep everything we build

## The promise

Zero qualified replies in your first 60 days? Month 3 is free.

That's the deal. We're comfortable making it because the system has never needed it. If your market exists on LinkedIn, we'll find it — and if we somehow don't, you won't pay for month 3 while we fix it.

## FAQ

Questions people actually ask

Is this safe for my LinkedIn account?>

Yes. We send at human-like volume (~25–40 invites a day), we never scrape from your account, and stale invites are auto-withdrawn after 25 days. We protect your seat like it's ours — because the whole system runs on it.

Whose LinkedIn account does it run on?>

Yours. Buyers reply to founders, not agencies. We operate it through the outreach platform; you stay logged in and in control the entire time.

Do you write the messages?>

Yes — in your voice, and you approve every word before launch. There's no pitch in message one. That's deliberate, and it's why people actually reply.

Do you handle replies?>

No — you do. A reply from the actual founder converts; a reply from an agency pretending to be you doesn't. We'll hand you a reply playbook so the 10 minutes a day count.

What do you need from me?>

A 30-minute kickoff, platform access, copy approval, and about 10 minutes a day for replies. If that sounds like a lot, outbound may not be your bottleneck.

How fast do conversations start?>

First accepts typically land within 48 hours of launch. Conversations build over weeks 1–2 as the sequence plays out — this is a flywheel, not a firework.

Why is it only $600?>

Because we productized it. The expensive parts of outbound — list research and qualification — are done by a system we already built. You're paying for judgment and management, not manual labor.

What's the platform subscription?>

The outreach tool (HeyReach) bills you directly — $79/mo. We're transparent about it because surprise line items are gross.

Do I need Sales Navigator?>

No. Our list-building method doesn't depend on it. Keep your money — or put it toward month one.

What if it doesn't work?>

Zero qualified replies in your first 60 days → month 3 is free. Also: it's a 3-month minimum, then month-to-month — leave whenever, and everything we built stays yours. The lists, the copy, the system. No hostages.

Your buyers are on LinkedIn right now.

Someone's going to message them this month. The only question is whether it's a well-targeted note from you or pitch-slap #14 from somebody else.

Get started Book a 15-min call

3-month minimum · cancel anytime after · you keep everything we build